Statik Selektah, ‘100 Proof’ Promo
Beatmaker Uses Cosigns from Music-Making Peers to Promote New Project; Album and Marketing Move Could put Stakik Selektah in New Spotlight
| By Amir Said (Sa’id) |
Statik Selektah used to be a slept-on beatmaker. But after a couple of years of consistently grinding out quality beatwork and a “bulls by the horn” approach to marketing and self-promotion, he’s poised to become a household name in the new decade. For his upcoming full-length project, 100 Proof, the Boston-bred, Brooklyn-transplanted beatsmith has enlisted several critically acclaimed beatmakers to co-sign his work. This is a genius move, as it will likely reassure those—who are not familiar with Stat’s work—that the music is worth investing in.
Statik Selektah – 100 Proof featuring Saigon, Styles P, Evidence, Red Cafe, Royce Da 5’9, Talib Kweli, and more. Available, February, 2010
