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Statik Selektah, ‘100 Proof’ Promo

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Beatmaker Uses Cosigns from Music-Making Peers to Promote New Project; Album and Marketing Move Could put Stakik Selektah in New Spotlight

By Amir Said (Sa’id)

Statik Selektah used to be a slept-on beatmaker. But after a couple of years of consistently grinding out quality beatwork and a “bulls by the horn” approach to marketing and self-promotion, he’s poised to become a household name in the new decade. For his upcoming full-length project, 100 Proof, the Boston-bred, Brooklyn-transplanted beatsmith has enlisted several critically acclaimed beatmakers to co-sign his work. This is a genius move, as it will likely reassure those—who are not familiar with Stat’s work—that the music is worth investing in.

Statik Selektah – 100 Proof featuring Saigon, Styles P, Evidence, Red Cafe, Royce Da 5’9, Talib Kweli, and more. Available, February, 2010

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About Author

Amir Said (aka Sa’id) is the founder and Editor-in-Chief of BeatTips. A writer, publisher, and beatmaker/rapper from New York, Said is the author of a number of books, including ‘The BeatTips Manual,’ ‘The Art of Sampling,’ ‘Ghetto Brother,’ and ‘The Truth About New York.’ He is also a recording artist with a number of music projects, including his latest album 'The Best of Times.' Follow him on Twitter at: @amirsaid and @BeatTipsManual